- Make Your Site Mobile Friendly
Nowadays, more than 50 percent of netizens access the Internet via their mobile devices. Hence, even if you’re offering amazing products and/or services through your very own awesome-looking site, if it isn’t mobile friendly, those who will visit your site by way of their mobile devices are likely to immediately move on to your competitors. Worse, they may also never again visit your site.
Building a mobile version of your site, applying responsive Web design (RWD) to it, or converting it into an HTML 5 app using a WordPress plugin like UppSite are some ways to make the content of your site mobile friendly. Although RWD is the most expensive way to do so, we recommend it. Not only can it enable your site to adapt to almost all screen sizes, but it can also make your site accessible via virtually all Internet-enabled devices.
- Content for the Web That is Longer in Length is Now Much More Effective SEO
The higher the word count of an article for a site (e.g., 700–1000), the more backlinks or inbound links (IBLs) the article will receive. This is important for site owners who would like to build an online presence. The quantity and quality of the backlinks their articles can receive is crucial in whether they will rank high on the search engine results pages (SERPs). For instance, not only do search engines give more credit to sites that have several articles with a high number of quality backlinks than the sites that don’t, but search engines also consider the former more relevant than the latter. The relevant sites receive even more backlinks, traffic, and high rankings on the SERPS. To achieve such results, don’t produce filler or ‘fluff’, do break up long paragraphs into shorter paragraphs without sacrificing coherence, and make complex information easy to understand by employing relevant images.
- Employ Social Media
Social media is no longer just a means for people to stay in touch with their family, friends, and acquaintances no matter where they are. Now it’s also a way of life for some users as well as a means to share large amounts of information with everybody. Indeed, more than 1 billion people use Facebook regularly. To obtain a chance at drawing to your site the attention of most (if not all) of the hundreds of millions of social media users and counting, you could feature most (if not all) of the most popular social media plugins or ‘share buttons’ on your site (e.g., Facebook, Twitter, and Tumblr). By featuring these on your site, visitors will be able to easily share your content with their family, friends, and acquaintances, making your site more visible or easily searchable online, enabling you to build an online presence. By employing such a presence, you’ll be able to create a network and publish content online that your audience will spend time browsing, leading to increased leads and sales, as well as increased traffic to your site.
- Find Out What is the Popular or Preferred Search Engine in Your Target Region
Believe it or not, not everybody uses Google. For instance, Internet Explorer is currently the popular search engine in South Korea. By finding out the popular search engine in your target region, not only will you be able to do much more targeted or appropriate analytics and keyword searches, but you’ll also be able to find out the best SEO practices for catching the interest of your target audience or niche market from there.
Not only is the online landscape continuously changing, but it can also do so within a blink of an eye. So, if you’re serious about getting your site on Google’s first SERP—the currently coveted spot on the Web—you should stay ahead of the game by employing the latest and most effective SEO techniques while learning even more. Having given you the above four tips for managing the most effective SEO for your site, we hope to help you achieve your goal of making it successful.